Just what is a mythstake?

There’s an old saying in my neighborhood: “A Freudian slip may be revealing, but a Jungian slip is just a mythstake.”

Then again, I live in a weird neighborhood.

Hello and welcome to our InnovationMyths.com blog.

This is the place you can expect to find pithy, insightful and conventional-wisdom-busting takes on innovation.

And of course it’s the site that will be exploding all those business-killing myths that you (or your boss) still believe in.

A bit of a warning: Because we’re taking on the time-honored bromides of industry, these blog posts can make you a little uncomfortable. And they can make you laugh (uncomfortably). But if you stick with it, you may just get promoted.

So what are business “mythstakes” anyway?

To answer that, let’s start with myths. You know, those pesky (and all too numerous) misconceptions about innovation held by many executives and organizations today. The myths that not only hamper innovation, but lead to costly blunders.

Even a truth about innovation that is misapplied has the same net effect.

So if you persist in believing a myth or you mangle a truism, you are committing a “mythstake.”

Don’t do that.

We’ve just finished writing a new book chronicling some of the biggest doozies out there that have done some of the most damage. And we wrote it, not to wag a finger, but to reach out a hand . . . to help you become a truly world-class, wildly successful innovator.

While writing the book, we discovered a lot of things we weren’t expecting. New insights, new opportunities, and we’ll be sharing those with you—for FREE—as we merrily blog along. We’ll explain not only what to do, but HOW to do it.

One final word on Carl Jung: he understood that myths are no more about gods than about the physical world. In fact, he said myths are about the human mind and must be read symbolically.

This is true in business as well. You’re either part of the “collective unconscious” out there in the world, or you’re plugged in. Which camp do you identify with?

Innovation is more important that ever and more difficult than ever. So if you’re ready to try something NEW in your quest for positive, productive, and profitable change . . . this is the place.

Welcome home, to the innovationsmyths.com blog . . . where everybody knows your pain.